clash royale hack pixel gun 3d hack mobile legends robloxtool.com
HomeAbout Billiards DigestContact UsArchiveAll About PoolEquipmentOur AdvertisersLinks
From the Publisher
By Mike Panozzo
Mike became editor of Billiards Digest in 1980 and liked it so much that he bought the company. He has served on the Billiard Congress of America board of directors and as president of the Billiard & Bowling Institute of America.


Archives
• September 2017
• August 2017
• July 2017
• June 2017
• May 2017
• April 2017
• March 2017
• February 2017
• January 2017
• December 2016
• November 2016
• October 2016
• September 2016
• August 2016
• July 2016
• June 2016
• May 2016
• Apr 2016
• Mar 2016
• Feb 2016
• Jan 2016
• Dec 2015
• Nov 2015
• Oct 2015
• Sept 2015
• August 2015
• July 2015
• June 2015
• May 2015
• April 2015
• March 2015
• February 2015
• January 2015
• October 2014
• August 2014
• May 2014
• March 2014
• February 2014
• September 2013
• June 2013
• May 2013
• April 2013
• March 2013
• February 2013
• January 2013
• December 2012
• November 2012
• October 2012
• September 2012
• August 2012
• July 2012
• June 2012
• May 2012
• April 2012
• March 2012
• February 2012
• January 2012
• December 2011
• November 2011
• October 2011
• September 2011
• August 2011
• July 2011
• June 2011
• May 2011
• April 2011
• March 2011
• February 2011
• January 2011
• December 2010
• November 2010
• October 2010
• September 2010
• August 2010
• July 2010
• June 2010
• May 2010
• April 2010
• March 2010
• February 2010
• January 2010
• December 2009
• November 2009
• October 2009
• September 2009
• July 2009
• June 2009
• May 2009
• April 2009
• March 2009
• February 2009
• January 2009
• October 2008
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008
• March 2008
• February 2008
• January 2008
 
August: As Good As It Gets
August 2009
IN THE title-defining moment of his 1997 Oscar-winning performance, Jack Nicholson, playing the misanthropic Melvin Udall, pauses in the waiting room of his psychiatrist's office and wonders aloud, "What if this is as good as it gets?"

As an accused misanthrope myself, I admit to wondering the same thing as I walked through the aisles of the Sands Expo & Convention Center in Las Vegas during the recent Billiard Congress of America International Billiard & Home Recreation Expo.

Not that the walk was particularly depressing. There were people in the aisles. Business was being conducted. Exhibitors had smiles on their faces. There was a sense of relief in the air, a "we've seen the bottom, and, by golly, we're still here" attitude.

There was even dare I say it optimism.

But what if this is as big as the expo is going to be from now on? What if the billiard industry has settled into the size at which it will remain? Will that be enough to sustain the BCA? Will it be enough to prevent the billiard industry from simply being sucked into the faceless abyss known as "general sporting goods?"

It's a scary thought.

Naturally, I threw the Melvin Udall line at BCA CEO Rob Johnson. And, naturally, he insisted the show has a good chance to grow at least to a level that can continue to support the association, which, in turn, can continue to support programs to keep billiards relevant as an industry.

And I tend to believe him.

The BCA did a commendable job in 2009, dramatically paring down its overhead and expenses without noticeably devaluing the expo - its primary revenue generator. And despite low overall attendance at the expo, the percentage of attendees who sought information and education through the BCA seminars was incredibly high. Seminar attendance was probably helped by the later show hours, but more likely attendance was high because dealers and room owners are hungry for information that will help them stay in business. That, in itself, was encouraging.

One of the key initiatives outlined by the BCA as it looks ahead is stabilizing, and indeed growing, membership. The BCA hopes to do this by enhancing member benefits, but the association has been singing that tune for years. The truth is, members will always complain that they don't get enough benefit from membership, when the reality is that few members make the effort to realize the benefits already available to them.

Since I'm already on a memorable-quotes-from-popular-movies bender to make my point, do you remember Tom Cruise pleading with his last remaining client in "Jerry Maguire"? "Help me help you," he says. "Help me, help you."

That should become the BCA's pitch to dealers and room owners when it comes to membership. The BCA's Johnson was absolutely right when he said, "We want to support membership, but for that to happen the membership has to support us."

And that's where a little blind faith has to play a role. The BCA has committed itself to developing educational and marketing opportunities, affinity programs and consumer promotions that will benefit its members. But much of that will depend on dealers and room owners helping the BCA by becoming members. At this point, it's in the best interest of retail store owners and billiard room proprietors to become members of the association. At $200 a year for retailers and $150 a year for room owners, it's not asking a lot. And membership will help in two ways. Directly, the dues will help the association continue operating. Indirectly, beefed up membership numbers will help the BCA in its efforts to roll out new programs, and in its efforts to draw new exhibitors into the trade show.

The billiard industry, and the BCA expo, may never get back to the levels of its '90s and early 2000s heyday. But it can certainly build itself back up to a level that will keep it its own industry for years to come.

MORE VIDEO...